Look, we’ve all been there—staring at a blank screen, the cursor blinking back at us, maddeningly. 😒 Especially after taking some well-deserved time off, jumping back into the content creation game can feel like trying to start a car that’s been sitting in a cold garage all winter. So, if you’re feeling a bit “meh” about content creation right now, first of all, you’re not alone. Second of all, we’ve got some killer tips to help you (and us) climb out of that content creation abyss.
First things first, what’s your focus this month? Need to push sales for a specific product? Or maybe you’re fully booked (go you!) and just want to vibe with your audience? Whatever it is, get crystal clear on your goals and then you can create content either directly or indirectly related to those goals. It’s like setting the GPS before a road trip; you gotta know where you’re headed.
Once you’ve got your focus, it’s time to do a little content archaeology. Dig up those old blog posts, social media captions, or newsletters that you think might align with your current goals. Trust me, it’s way easier to update an old piece than to start from scratch. Maybe you’ve got a fresh perspective or some new tips to sprinkle in. Go for it!
Next, take a little scroll through the ‘Gram, Twitter, or wherever your people hang out. What are others in your industry talking about? Use this as inspo to get over that initial “what the heck do I write about” hurdle. Just remember, it’s cool to be inspired, but not cool to copy. Jot down the topics or themes and then make them your own!
Once you’ve got a few pieces ready, lay ’em all out (we use a big ol’ Google Doc for this). See any gaps? Maybe you’ve got loads of educational content but are missing that personal connection. Maybe you’ve been focusing too much of selling and need to offer some value? Time to fill those gaps and create a well rounded content calendar!
Finally, the best advice I can give you is to just start writing. Seriously, give yourself permission to write a crappy first draft. It might feel wooden, clunky, or downright awkward, but that’s okay! The magic often happens in the editing, but you can’t edit a blank page. So, let go of the need for it to be perfect and just get those words down. You’ll find your rhythm soon enough, and before you know it, you’ll be back in your content groove.