The recent announcement of Flothemes’ closure, and let’s be real, the not-so-great way they handled it all, has sent ripples through the digital community. For the designers and agencies that have built their businesses around offering websites built on Flothemes, this has serious ramifications and to not give more notice or offer more support is a pretty s***** move. Not to mention the countless businesses that have invested time, energy, and significant hard-earned funds into crafting their digital presence on Flothemes, this news is more than just a tech update—it’s personal.
Recognising the challenges and emotions tied up in this transition and understanding that people will be scrambling to find a solution, we’re here to share why we believe Showit is the best alternative to Flothemes and is a platform that will make the move, for both designers and business owners, as seamless as possible.
Why Showit Over Other Platforms?
Flothemes might have nudged you towards Pixieset, but we’re convinced Showit offers a more holistic solution. While Pixieset has its strengths, it’s somewhat restricted in terms of both customisation and SEO capabilities. Showit, on the other hand, also originally built for photographers, offers a balance between design flexibility and SEO capabilities. Plus, with its integration with WordPress, you can maintain your content’s SEO edge while enjoying Showit’s design features and easy-to-use platform.
Making the Switch: A Step-by-Step Guide To Switching from Flothemes to Showit
Begin by creating your Showit account. (Click here to get your first month for FREE!) You can either start with a blank canvas or opt for a template to streamline the customisation process. Remember, not all templates are created equal. Opt for one that has been built by a trusted Showit design partner (like us! 😉) to ensure that the site has been built properly and that the text tags set correctly to not only make your life simpler but also make your site search engine friendly.
Customize Your Template: This is where you can add in your content and infuse your brand vibe. Whether you’re tweaking the branding, fonts, or colours, Showit’s intuitive design settings and drag-and-drop interface make this process a breeze.
Optimize Your Site: SEO is crucial. Showit’s in-built SEO settings allow you to easily add page titles, meta descriptions, and alt text, ensuring your site remains visible and attractive to search engines.
Test Everything: Before going live, ensure everything works seamlessly. Check for broken links, assess mobile responsiveness, and ensure all functionalities are in working order.
Connect Your Domain: If you’re not ready to launch immediately, set a ‘Coming Soon’ page as your homepage. Once ready, update your DNS settings, you can learn how to do that here (don’t worry, it’s not as complicated as it sounds!) and you’re good to go.
Migrate Your Blog Posts: If you have an existing WordPress blog, Showit will handle the migration for you. Just provide them with the necessary login details and they’ll take care of the rest.
Launch: Once you’re satisfied, set your actual Home page as the homepage and hit ‘Publish’. Your brand-new Showit site is now ready to dazzle the digital world. 🥂
Preserving Your SEO During the Transition from Flothemes to Showit
Switching platforms can cause fluctuations in your SEO rankings. However, there are measures you can take to maintain your SEO strength:
Maintain URL Consistency: Ensure all pages from your old site are recreated on Showit with the same URLs.
Set Up Redirects: If a URL needs to change, set up a 301 redirect to guide traffic from the old URL to the new one.
Maintain Content Structure: While the design can change, try to keep the content and structure as consistent as possible, unless you’re switching up the way you do business and then the changes will be required to make sense to your audience and to accurately explain your new way of operating.
Utilize Showit’s SEO Settings: Easily ensure all text tags are set correctly and make use of Showit’s in-built SEO settings.
Re-submit Your Sitemap: Once your new site is live, update your sitemap on Google Search Console.